Rolling out the ‘good cop’ appeal: Pivots in the Lloyd’s market message
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Rolling out the ‘good cop’ appeal: Pivots in the Lloyd’s market message

Fiona Robertson
20 September 2023
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As the Lloyd’s market messages maintain a focus on sustainable growth, with remediation now in the rear-view mirror, the staging is starting to play out somewhat like a “good cop, bad cop” scene.

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Opinion London market Lloyd's
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